Eccentric billionaire Richard Branson has made the news once again in one of his trademark publicity stunts, this time using a blimp to poke fun at the British Airways sponsored London Eye, which was suffering a technical glitch.
In a move that exemplifies Branson’s quick-thinking, the company was able to erect an airship with a slogan that poked fun at the company and promoted Branson’s corporation at the same time.
“I was woken up at 5.30am one morning to be told that the BA-sponsored London Eye had a technical problem – they couldn’t erect it,” Branson said on his blog.
“They had the world’s press waiting to see it going up and I knew we had a duty to give them something to look at. We had an airship company just outside London so we scrambled a blimp and the end result was an airship flying over the wheel bearing the slogan ‘BA Can’t Get It Up!!’”

It’s yet another of Branson’s signature stunts for various product launches, although some have been more successful than others. Some have flopped alt
