One of our stellar interns from last summer, Azarias Reda from the University of Michigan, explored how users from emerging economies are interacting with social networking. He did so by analyzing LinkedIns unique data set with over 150+ million members, representing professionals from every country in the world, including several million in Africa and a strong presence in Asia and Latin America.
We recently published this large-scale data analysis in a paper [1] at the Fifth International Conference on Information and Communication Technologies and Development (ICTD 2012) and I’m happy to present the results here:
Developing Regions
As mobile and Internet penetration improve worldwide, users from developing countries are participating in increasing numbers in online communities. Several studies of web usage patterns in developing country contexts indicate Internet users in these areas are very engaged in online social networking and communication tools, spending a significant portion of their online time on them. These observations have been made across several usage scenarios, ranging from educational institutions in urban India to remote Internet access sites in Africa and Latin America.
The Social Networking in Developing Regions paper we presented at ICTD 2012 provided the first large scale and detailed analysis of social networking usage in developing country contexts. Our ana

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