“I came to South by Southwest. In a kayak.”
Tyler Tervooren and I were walking along the street toward my rental car to head out and grab the best chicken wings in town for lunch at South by Southwest.
Tyler decided to stay in a hostel directly across the river from the Austin Convention Center. And although he took the bus from the hostel to the convention center every day, he told me he envisioned renting a kayak and simply kayaking across the river. “It’s a straight shot,” he said.
While Tyler saw kayaking across the river as an interesting story, I saw it as an example of something else: something I’ve recently been completely fascinated by. I call it the 100% verbal opt-in, and I’ve lately become obsessed with documenting this phenomenon.
While “opting in” in web lingo means having a person give you their email address to subscribe to your list, I consider a verbal opt-in to be when you pique someone’s interest enough with just one or two sentences that you get them to ask, “What do you mean?” or “Tell me more.” That acknowledgement is their way of “opting in” to your story.
Not only did I become fascinated by the introductions that made people verbally opt-in 100% of the time, I started noting them when I came across them. As we walked down the street, I