The Trust Quotient in Link Building – Tips on Building a Trustworthy Link

The typical bricks and mortar businesses thrive on reputation or goodwill. The hard work that goes in building the reputation of a company/brand has inspired many a stories and budding entrepreneurs.

It is the stuff that history is made of. Think Apple and you know you have the best of technology. Think Mercedes and you imagine burning the tracks in a sports car!

These brands and many more are trustworthy, in the sense that they have paid attention to the minutest detail and have hardly slipped on their promises.

They have built on a repertoire of trust! They know the worth of a trust the customer has on their abilities to deliver. That’s their goodwill over the years.

Online businesses are no exception to the rule. They also thrive on the trust factor; a trust that surpasses the physical presence of the company. Trust in online businesses becomes even more relevant than in traditional brick and mortar businesses. So, it becomes imperative for a business to rank high on the Search Engine Pages (SERPs).

What is trust, then?

Search Engines like Google, Yahoo and MSN put a premium on the links that a website provides. F

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Is Your Real Estate Credit Depending on Your Personal Credit?

There is no doubt there are tremendous opportunities in the real estate market today. Home prices and interest rates are at an all-time low making it a great time to invest in real estate.

However, there are three major problems facing many real estate investors in today’s economy. First, there is a lack of credit availability since lenders are stricter than ever before.

Secondly, their capacity of real estate credit is limited, since many real estate investors rely on their personal credit to secure funding.

Finally, whether investing in residential, commercial, industrial, or retail real estate, many investors make the mistake of buying real estate directly in their own name.

This makes you personally liable for any lawsuits which can lead to serious financial hardship and may lead to personal bankruptcy.

To avoid this, many experienced real estate investor’s use a legal structure such as a Limited Liability Company (LLC) for each real estate investment owned. This is known as asset separation because one property cannot affect the other in the event of a bankruptcy.

While asset separation is one thing, separating your personal credit from your real estate credit is another. Unf

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Boulder-based SendGrid raises $21 million in venture capital

Boulder-based email technology firm SendGrid said it has raised $21 million in a Series B venture capital financing led by Bessemer Venture Partners.

Existing investors Foundry Group, Highway 12 Ventures, SoftTechVC, 500 Startups and Bullet Time Ventures also participated in the financing.

SendGrid will use the funds to meet customer demand, accelerate hiring and invest in business operations.

Since its launch in December 2009, SendGrid has grown from a seed-funded startup into one of the largest email platforms in the world. The company sends about 2.6 billion emails per month for customers in more than 150 countries.

SendGrid employs 70 people at office in Boulder and Anaheim, Calif.

“This investment allows us to more quickly fulfill our original vision of making email simple and easy for developers everywhere,” said Isaac Saldana, president and co-founder of SendGrid.

Bessemer Venture Partners is a global venture capital firm with offices in Silicon Valley, Cambridge, Mass.; New York, Mumbai and Herzliya, Israel.

Join Real Estate Franchise

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