You stare blankly at the landing page of your website. It is hard to believe that even after spending thousands of dollars on such a great landing page for your PPC campaign it never got the desired leads. You’ve probably got everything right on the page for readers to convert, except a few minor elements that need more attention.

Here we are going to share some tips that might help you get better conversions from your landing pages.

The Bigger, The Better: Sizes does matter. When you design a landing page, you need to make sure that the image of the product or service that you offer is large enough to attract attention. Experiment with different font sizes and colors on the page to ensure that the message is clear and upfront.

Win Confidence: Landing page of your website should give a sense of trust otherwise, people may hesitate to fill out the the lead form. Use logos (ie. verisign, entrust) and testimonials to make the landing page and content trust worth and believable.

Be Brief: Too much content on the page may not be ideally for conversion. Too much of unnecessary information that is not relevant to the product should be avoided. B

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No less than 19 Tanzanian based companies will receive approximately US$12m from the AECF in the form of grants and interest free loans for their investments in Tanzania.

The AECF TZAW and REACT Windows are competitions, open only to for-profit companies. Their objectives are to stimulate private sector entrepreneurs in Tanzania to innovate and find profitable ways of reaching and benefitting the rural poor with their products and services. The AECF provides financial support between US$ 100,000 and US$ 1,5m to the best business ideas.

The AECF TZAW and REACT windows in Tanzania are funded by the UK Department for International Development (DFID).

The AECF launched the first rounds of TZAW and REACT on 1 November 2010. In total, 224 companies registered for the TZAW competition and 1102 for REACT East Africa. Of these, 203 companies for TZAW and 348 companies for REACT submitted fully eligible applications. The best 44 business ideas were selected and requested to prepare and submit business plans. Thereafter, the AECFs independent Investment Committee met in Dar as Salaam from 19 to 23 September 2011 to adjudicate the winning bids for Tanzania. Full Post…

Got your attention, didn’t I? Now I don’t mean what you are thinking; I mean the ‘F’ word FAILURE.

Leadership in the workplace has to recognize, embrace and accept failure. Sure, we all want things to go smoothly, but truth is they often don’t and thus it’s no wonder that people see failure as bad, as a dirty word. What would it look like if, rather than labeling any task or action that didn’t turn out as originally planned as a “failure,” we saw each of them as learning opportunities?What might we create? What opportunities might arise for us? What would change if we were able to step away from self-blame and move forward into celebration?

Leadership in the workplace starts with managers, leaders and business owners building a culture that allows for mistakes, and yes, even failures. These leaders understand that if there are no mistakes then people aren’t taking risks. And they recognize this creates an opportunity for learning, and that nothing new, creative, innovative or exciting happens without taking risks.

So go ahead, use the ‘F’ word. When you do, you’ll be

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Sinn Fein President Gerry Adams is in New York to attend this weeks meeting of the Clinton Global Initiative (CGI) hosted by President Clinton.

Adams is a member of the CGI and was invited to attend this year’s event by President Clinton.

This will be his seventh year of attending the event which has been running from 2005.
The work of the CGI is hugely important in bringing much needed economic investment and support to developing nations, he said.

It provides an opportunity to meet political leaders from around the world, to listen to the difficulties and challenges confronting them and to speak about the Irish peace process.

I will also be speaking at a labor event in New York on Wednesday celebrating the contribution Irish America has made to the labor movement in the United States.

Adams is also expected to attend the Wall Street 50 dinner hosted by Irish America magazine on Thursday.

Topics: News from Ireland , Irish business news , Sinn Fein , Bill Clinton , Gerry Adams