Boulder-based email technology firm SendGrid said it has raised $21 million in a Series B venture capital financing led by Bessemer Venture Partners.

Existing investors Foundry Group, Highway 12 Ventures, SoftTechVC, 500 Startups and Bullet Time Ventures also participated in the financing.

SendGrid will use the funds to meet customer demand, accelerate hiring and invest in business operations.

Since its launch in December 2009, SendGrid has grown from a seed-funded startup into one of the largest email platforms in the world. The company sends about 2.6 billion emails per month for customers in more than 150 countries.

SendGrid employs 70 people at office in Boulder and Anaheim, Calif.

“This investment allows us to more quickly fulfill our original vision of making email simple and easy for developers everywhere,” said Isaac Saldana, president and co-founder of SendGrid.

Bessemer Venture Partners is a global venture capital firm with offices in Silicon Valley, Cambridge, Mass.; New York, Mumbai and Herzliya, Israel.

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Alerti: How it Works

This is a guest post from Murray Newlands sharing a new social media monitoring and management solution.

Social Media Monitoring

It’s the new year, and if you’re like me, you’re taking a good, long look at your business goals and the services you use to achieve those goals. If your goals include lead generation, networking, becoming a thought leader, engaging in more conversation, or understanding your competition better, then I want to introduce you to Alerti social media monitoring and management service.

This short (under 2 minutes) video shows how to set up alerts in Alerti:

Alerti is launching their new English language service and iPhone app this week in the US and UK, and I think they have the tools to stand out in the crowded social media monitoring and management service space. I’m e

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Eccentric billionaire Richard Branson has made the news once again in one of his trademark publicity stunts, this time using a blimp to poke fun at the British Airways sponsored London Eye, which was suffering a technical glitch.

In a move that exemplifies Branson’s quick-thinking, the company was able to erect an airship with a slogan that poked fun at the company and promoted Branson’s corporation at the same time.

“I was woken up at 5.30am one morning to be told that the BA-sponsored London Eye had a technical problem – they couldn’t erect it,” Branson said on his blog.

“They had the world’s press waiting to see it going up and I knew we had a duty to give them something to look at. We had an airship company just outside London so we scrambled a blimp and the end result was an airship flying over the wheel bearing the slogan ‘BA Can’t Get It Up!!’”

It’s yet another of Branson’s signature stunts for various product launches, although some have been more successful than others. Some have flopped alt

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